Rooot for Global

Gaming Staff • November 13, 2024

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Drecom Co., Ltd. has announced the global release of its user-generated content (UGC) promotion service, "Rooot for Global," on September 18, 2024. This new version enables businesses to launch worldwide promotional campaigns simultaneously. With its success in Japan, where it has worked with over 250 services across various industries, Rooot aims to replicate this success on a global scale.

"Rooot for Global" supports multiple languages, allowing companies to create UGC-driven campaigns that can be accessed by users worldwide simultaneously. This feature helps businesses design campaigns from a global perspective, eliminating geographical limitations and fostering a unified experience for fans.

The service has already demonstrated its effectiveness in the U.S. market, where it helped a mobile game anniversary event achieve the #1 trend on X. By utilizing "Rooot for Global," businesses can expect increased UGC-driven posts, amplified content through reposting, strengthened fan community engagement, and expanded brand awareness on X.

Drecom Co., Ltd., the company behind Rooot, is a global provider of entertainment content with a mission to surpass users' expectations. With more than 10 years of experience in the IP content business, Drecom is now developing businesses to create and nurture IPs, including publishing and merchandising. The company also leverages its expertise in large-scale mobile game development and operation for its B2B business.

In summary, "Rooot for Global" offers businesses a powerful tool to launch UGC-driven promotional campaigns simultaneously worldwide. Its success in Japan and the U.S. market demonstrates its effectiveness in driving user engagement and expanding brand awareness.

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