Michael Kors x FashionVerse: A New Gaming Collaboration

Gaming Staff • March 6, 2024

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FashionVerse, a mobile fashion game, has partnered with Michael Kors for a new in-game collaboration. From March 6 to March 10, players can style models with real-world Michael Kors accessories and ready-to-wear items in a series of challenges. Completing all five challenges will reward players with an exclusive Michael Kors digital handbag. The game, which is available for download on iOS and Android devices and through Netflix's mobile app, has been successful since its launch in mid-January, with over a million downloads and high player retention rates. FashionVerse allows players to create and share fashion sets, vote on other players' styles, and unlock new clothing styles from real-world fashion brands. The game uses AI models to bring players' styling to life. Tilting Point, the game publisher, plans to integrate additional high-end fashion and Hollywood brands into the game in the future. Michael Kors is a luxury fashion brand founded by Tommy Hilfiger and Joe Lamastra, and its products include accessories, ready-to-wear, footwear, and fragrances.

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