Xsolla Expands in Africa with MTN and Airtel, Boosting Game Developer Reach
Gaming Staff • March 7, 2024
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Xsolla, a leading video game commerce company, has further expanded its presence in Africa by integrating MTN and Airtel mobile money services. This move addresses the unique financial landscape of Africa, where many people remain unbanked, and aims to simplify transactions for Xsolla merchants. The integration of mobile money services will open up a vast new customer base, leveraging MTN's 292 million and Airtel's 147 million users.
David Stelzer, President at Xsolla, highlighted the importance of this initiative, stating that it is crucial for expanding Xsolla's reach in Africa and catering to both banked and unbanked users in these emerging markets. The integration will provide access to new markets, improve sales and conversion rates, and align with the preferences of African gamers.
Xsolla's initiatives aim to facilitate smoother transactions, broaden market access for game developers, and support the growth of Africa's gaming community. The company's powerful set of tools and services are designed specifically for the gaming industry and have helped thousands of game developers and publishers fund, market, launch, and monetize their games globally.
Xsolla's mission is to solve the inherent complexities of global distribution, marketing, and monetization to help partners reach more geographies, generate more revenue, and create relationships with gamers worldwide. With offices in cities around the world, Xsolla supports major gaming titles like Valve, Twitch, Roblox, Epic Games, Take-Two, KRAFTON, Nexters, NetEase, Playstudios, Playrix, miHoYo, and more.
In summary, Xsolla's integration of MTN and Airtel mobile money services in Africa represents a significant leap towards global expansion for game developers. The initiative aims to broaden market access, improve sales and conversion rates, and support the growth of Africa's gaming community.
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