WHAT THE PAK?
Gaming Staff • June 18, 2025
Free To Play Indie Game Pc GamesGame publisher OYA Play announced that its multiplayer party game, WHAT THE PAK?!, has seen a significant increase in popularity since becoming free to keep on Steam for a limited time. From June 10 to June 17, 2025, over 2.28 million users added the game to their library, leading to a total player count of over 180,000 and over 10,000 hours of watched game streaming on Twitch.
WHAT THE PAK?! is a chaotic multiplayer game featuring ugly-cute creatures called "Paks" that compete in various mini-games. The game offers a dynamic experience with random mini-games, global events, and character customization options. OYA Play and the development team plan to add new mini-games, game modes, visual enhancements, and social features in the future.
Assad Dar, CEO of OYA Play, expressed his excitement about the game's success and the company's commitment to delivering value to the gaming community. OYA Play focuses on creating lasting gaming experiences and supporting developers with publishing services, market insights, and go-to-market strategies.
Launched on Steam until June 24, WHAT THE PAK?! offers a unique and engaging experience for players looking to join the ongoing chaos. The game's success highlights the potential for growth in the party game genre and the impact of free-to-keep promotions on user acquisition and engagement.
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