Uber and LTA Partner for Inaugural Championship of the Americas Season

Gaming Staff • January 24, 2025

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The League of Legends Championship of the Americas (LTA) has announced Uber as its official and exclusive rideshare and on-demand delivery partner for its inaugural season. The partnership will provide LTA North fans with various rewards, including exclusive access to a unique in-game Uber Hextech Chest for Uber One members, limited-time promos, and in-game content from Uber.

Uber's broadcast ads will be featured exclusively on Uber Eats and Uber One, and LTA broadcasts will launch an "Eats Button" during matches, directing gamers to a dedicated hub in the Uber Eats app with discounts. Uber will also be integrated into the LTA game experience with the weekly "Uber Eats Teleport," a pivotal teleport moment in matches.

Georgie Jeffreys, Head of Marketing at Uber, North America, expressed her excitement about the partnership, stating that Uber is thrilled to bring its passion for the gaming community to new heights. Mark Zimmerman, LTA Commissioner, also shared his enthusiasm, stating that Uber embodies what it means to be a transformational brand and that they are excited to tap into that spirit to deliver next-level experiences to their fans.

League of Legends Esports (LoL Esports) is the pinnacle of competitive gaming, attracting millions of fans since 2010. Uber's mission is to create opportunity through movement, and the partnership aims to enhance the LTA viewing experience and celebrate epic fan moments.

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