SuperScale Secures $1.2M for Game Business Analytics Platform, SuperPlatform

Gaming Staff • November 19, 2024

Pc Games Indie Game Action Game Role Playing Game Early Access Free To Play Mobile Gaming Microsoft Xbox Sony Playstation Nintendo Switch Strategy

SuperScale, a company specializing in game business analytics, has secured an investment of $1.2 million to support the launch and expansion of SuperPlatform, its data analytics platform. SuperPlatform provides a single source of reliable, standardized business insights for executives to execute data-driven strategies with confidence. Following a soft launch in August 2024, 60 studios are already using the platform. The funding round was led by existing investors and new investor Strecko Investments, positioning the company for success.

SuperPlatform integrates data from over 40 sources across marketing, product, and finance, providing an all-in-one, AI-powered view of games business performance. The platform includes advanced features such as predictive modeling and automated data health monitoring, tailored to the unique needs of individual decision-makers. The platform's 'Command Center' enables gaming executives and investors to model shifts in strategy and execute them across their organizations.

SuperScale's CEO, Ivan Trančík, stated that the platform provides peace of mind to trust business data, reducing the need for multiple platform tools or costly internal solutions. SuperPlatform is the culmination of eight years of internal development and has already delivered record profits to partners. The company has transitioned from a service-based to a SaaS model, making its proprietary analytics technology available to all on a subscription basis.

SuperScale has worked with more than 150 titles of all sizes and generated more than two billion downloads using predictive analytics, monetization, marketing, and other services. The company has helped leading companies such as Electronic Arts, LEGO, Big Fish Games, Fingersoft, and BoomBit increase their player bases and revenues. SuperPlatform is the company's flagship SaaS solution, the ultimate business analytics platform for decision-makers.

Source