Reactional Music & Naxos: Revolutionizing Classical Music in Gaming

Gaming Staff • October 23, 2024

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Reactional Music, an interactive music personalization engine and delivery platform, has partnered with Naxos, the world's largest classical and regional music rights holder, to bring the largest classical music catalog to game developers and gamers. The Reactional Platform enables game developers to create interactive music soundtracks and personalize music in real time, in key and in time with gameplay, without affecting the master recording.

The partnership expands Reactional's music delivery portfolio for game developers worldwide and provides Naxos with deeper access to the global games market. The partnership also explores collaboration on the composition of interactive soundtracks, allowing composed music to be generated in real time around the gamer and gameplay.

Reactional Music is driving next-generation musical experiences in games and interactive worlds, allowing music, artists, games developers, and gamers to connect in new ways. The company is also pioneering commercial music to be enabled as an in-game purchase at scale for the first time. In a global games market worth $223.1 billion in 2023, in-game purchases totaled $125.7 billion, of which $72.5 billion was spent on cosmetic content and in-game personalization. However, music has so far accounted for less than 0.01 percent of this spend.

Reactional Music has partnered with over 50 music rights holders worldwide over the past three years as it grows its music delivery platform catalogue, including Beggars Group, Defected Records, Cherry Red Records, Hopeless Records, Hipgnosis Song Management, and leading production music groups including APM Music, Soundstripe, and Alibi.

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