Partnership of Alconost & DeNA: Unlocking the Japanese Game Market with AndApp

Gaming Staff • May 7, 2025

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Alconost, a localization and globalization expert, and DeNA, a Japanese conglomerate with a strong gaming platform, have partnered to provide a Japanese market entry service for game developers and publishers. The collaboration aims to reduce entry barriers for game developers in Japan while maintaining high-quality standards and user experience at an optimized cost.

Key benefits of this partnership include free implementation and deployment on DeNA's AndApp platform, a high-retention, high-paying user base, increased revenue share for the first six months after launch, free promotional support on AndApp, and complimentary localization of promotional materials from English or Simplified Chinese into Japanese.

The Japanese game market is one of the world's most valuable gaming ecosystems, with a revenue estimation of over $53 billion by 2033. However, the competitive landscape requires developers to launch on established platforms that reach the right audiences and effectively communicate each game's unique appeal through culturally nuanced localization.

Alconost and DeNA's partnership aims to eliminate traditional barriers to entry for developers worldwide, enabling them to successfully enter the Japanese market. The partnership provides developers with comprehensive services, including distribution support on Japan's leading gaming platforms and professional localization services.

AndApp, DeNA's cross-platform solution, allows players to enjoy smartphone games on PC, featuring high-value user base, cross-platform functionality, standalone capability, and a reward system.

Alconost, founded in 2004, handles all aspects of localization and has helped companies of all sizes connect with audiences in over 120 languages worldwide. DeNA, a major Japanese conglomerate, has a 25-year history and a diverse portfolio, including innovative gaming platforms, healthcare, sports, smart cities, and mobility.

In summary, Alconost and DeNA's partnership offers game developers and publishers a comprehensive service to enter the Japanese market, reducing entry barriers, providing free promotional support, and increasing revenue share for the first six months after launch. The partnership also offers professional localization services and distribution support on Japan's leading gaming platforms.

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