NODWIN Gaming Partners with Esports World Cup Foundation for South Asian Media Rights

Gaming Staff • July 4, 2025

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NODWIN Gaming, a leading esports company in South Asia, has partnered with the Esports World Cup Foundation (EWCF) to manage media rights sales across South Asia, including India, Bangladesh, Nepal, and other surrounding territories. NODWIN Gaming will act as the strategic support for the EWCF in the region, managing media rights sales and distribution strategies for the EWC. The company will also serve as the EWCF's marketing partner for the Indian market, conceptualizing and executing local campaigns and initiatives.

The EWCF is the nonprofit organization behind the Esports World Cup (EWC), the world's largest multi-title esports competition. The 2024 inaugural edition featured 1,500 elite players and 200 clubs from over 100 countries, competing across 21 titles for a $60 million prize pool. NODWIN Gaming has a proven legacy in managing media rights for esports and entertainment content, having brought competitive gaming to mainstream audiences through multiple broadcast platforms.

Akshat Rathee, Co-Founder and Managing Director of NODWIN Gaming, said, "This partnership is about more than just broadcasting a tournament - it's about building a bridge between South Asia’s incredibly passionate gaming communities and the global stage that the EWCF represents." Mike McCabe, COO of the Esports World Cup Foundation, stated, "By partnering with NODWIN, we are not only ensuring that the Esports World Cup reaches more fans, but we are also reinforcing our commitment to making esports more accessible, inclusive, and sustainable."

The EWCF is dedicated to supporting the long-term growth and financial sustainability of the global esports and gaming sectors. The foundation's mission is to advocate for the entire ecosystem, including players, fans, and businesses, and to reinvest any proceeds back into initiatives that fuel the development of the industry. This association strengthens the EWCF's global presence while leveraging NODWIN Gaming's deep-rooted experience in youth engagement, esports content, and regional distribution across emerging economies.

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