Ninja Tune x Reactional Music: Revolutionizing Gaming with Interactive Music

Gaming Staff • March 17, 2025

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Ninja Tune, the renowned independent music company, has partnered with Reactional Music to bring deeper and enhanced access to the global gaming community. Reactional Music's interactive engine allows developers to integrate highly personalized music experiences into games, syncing user soundtracks seamlessly with gameplay. Gamers can personalize their game with commercial music within the aesthetic confines of the game designer.

The partnership aims to unlock new creative and commercial possibilities as gaming plays a major role in music discovery. Reactional Music's platform is now live on Unity and Unreal Engine and is used by developers and creators in Europe, the US, China, and SE Asia.

Marie Clausen, Managing Director, North America, Ninja Tune, expressed her excitement about the partnership, stating that Ninja Tune has always been at the forefront of exploring new ways to connect artists with audiences, and the gaming space presents an incredible opportunity to do just that.

David Knox, President, Reactional Music, said that the partnership brings together some of the world's leading innovators and creators in music with leading games developers, creators, and technologists. The partnership aims to enable a new generation of music delivery and consumption and a new way of bringing entertainment together with consumers on any device, anywhere.

Ninja Tune, formed in London in 1990, has established itself as one of the world's leading independent music companies, with a roster of labels that includes Brainfeeder, Counter Records, Technicolour, Big Dada, and Foreign Family Collective. The label is committed to pushing the boundaries of music and enabling new creative and commercial opportunities for its music artists.

Reactional Music is changing the way we can experience, interact with, create, share and enjoy music in games, automotive, and beyond. The company's patented procedural music engine and music delivery platform open up a new era of music personalization, interactive music, a faster and more efficient method to create and prototype music for developers, and for the first time, music as an in-game purchase.

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