Neopets Teams with Evolution: Forging New Global Licensing Partnerships
Gaming Staff • April 1, 2025
Pc Games Indie Game Mobile Gaming Free To PlayNeopets, the beloved virtual pet game, has partnered with Evolution, a leading US-based licensing agency, to strengthen its presence in the global entertainment and gaming landscape. This collaboration aims to enhance Neopets' brand relevance, forge high-profile collaborations, and expand into new product categories and markets.
Neopets experienced a successful 2024, with a threefold increase in its player base, reaching 250,000 daily active users and 400,000 monthly active users. The brand collaborated with over 30 partners, launching successful products like the Neopets x Monopoly 25th Anniversary Edition, Neopets x Upper Deck Trading Card Game, and PhatMojo Blind Box Plushies.
The partnership with Evolution will help Neopets navigate the licensing landscape, unlock new growth opportunities, and establish a stronger presence in the US and Canadian markets. Fans can look forward to exciting new collaborations and high-quality licensed products in 2025, allowing both nostalgic players and new audiences to engage with the brand like never before.
Evolution is a leading licensing and brand management agency that offers strategic brand planning, market analysis, contract negotiations, and product development. Their clients include Gaumont Television, Stampede Ventures, Patricia Nash, Black Angus Steakhouse, and World of Neopets, among others.
Neopets, relaunched in 2023 under new leadership, is an inclusive entertainment brand loved by 150 million players worldwide. The platform allows players to create, care for, and raise virtual pets in the land of Neopia, with 100+ classic mini-games, new storylines, and licensing partnerships across mobile devices, board games, plushies, and trading cards.
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