Midwest Games Unveils Innovative Shadow Publishing Services

Gaming Staff • January 28, 2025

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Midwest Games, a video game publisher based in Green Bay, Wisconsin, has announced a new service support model called shadow publishing. This model aims to address the growing number of games entering the market and the decreasing number of traditional publishing deals available. The new model will offer à la carte and full-service support on a work-for-hire basis, allowing developers to retain future revenue and IP rights.

Midwest Games' shadow publishing offers services before, during, and after launch for PC and console games of all genres. The company's location in the Midwest allows for competitive pricing, keeping publishing support accessible and allowing more funds to go directly into each game. Services will cover the full needs of bringing a game to market, including Business & Publishing Strategy, Platform Management, Marketing and PR, and Developer Services.

Elizabeth Howard, a games industry veteran with 20 years of experience in business development, publishing, production, and portfolio management, has joined Midwest Games as Chief Advisor - Services. She will lead the team in delivering tailored publishing solutions that empower game developers and bring incredible experiences to players.

Shadow publishing provides a scalable solution that integrates strategy and execution so studios can focus on making great games. The model offers comprehensive services, flexibility, and retained ownership for game owners. Midwest Games' CEO Ben Kvalo shares, "By empowering partners with the right knowledge and resources, Midwest Games can help studios navigate a competitive and fragmented publishing landscape while retaining the value of their game and years of hard work for the long term."

Midwest Games' shadow publishing presents a few key differentiators, including comprehensive services, flexibility, and retained ownership. The company's focus on creating opportunities for the abundant talent across the Midwest and other underrepresented regions aligns with its mission to support and showcase underrepresented talent in the gaming industry.

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