Lurkit Launches 'Paid Missions': Transforming Influencer Marketing with Performance-Based Transactions
Gaming Staff • May 13, 2024
Indie Game Pc Games Microsoft Xbox Sony Playstation Nintendo Switch Virtual Reality GamingLurkit, a Swedish gaming tech company, has launched 'Paid Missions', an innovative solution in the influencer marketing sector. This new product enables performance-based transactions on a per-view, per-hours-watched, and soon, on a pay-per-click basis. By shifting from traditional engagement metrics to actionable insights, 'Paid Missions' aligns influencer marketing with performance marketing principles, allowing marketers to effectively allocate budgets and link influencer activities to tangible business outcomes.
Historically, influencer marketing in the gaming industry focused on engagement metrics like likes, comments, and shares, which are less effective in demonstrating direct impact on sales or user acquisition. 'Paid Missions' addresses this issue by monetizing specific actions, thereby ensuring that investment in influencer marketing translates into measurable consumer actions.
'Paid Missions' allows digital marketers to manage influencer campaigns with precision, fostering deeper and more results-oriented relationships between brands and influencers. The tool also integrates digital marketers more deeply into direct marketing efforts, transforming influencer marketing from a nebulous investment into a cornerstone of digital marketing strategies in gaming.
'Paid Missions' is not only for gaming studios and publishers but also for non-endemic brands and media agencies seeking tangible outcomes. The platform integrates prospecting of influencers, contracting, approval flows, and payments in one place, with media purchases done on Lurkit's platform. A 'Creator Program' subscription is required for brands to use 'Paid Missions'.
Lurkit's 'Paid Missions' is expected to set new standards in the marketing industry, transforming influencer marketing from a nebulous investment into a cornerstone of digital marketing strategies in gaming.
Dungeon Fighter Online: Enter the Hunt with New Classes and Hard Mode
Dungeon Fighter Online (DFO), the classic 2D beat-em-up MMORPG, has released a new update featuring the Asrahan: Curtains of Mu Hard Mode, new fusion stones, and the addition of the "Hunter" and "Vigilante" advancements
Read![Perennial Order® Launches Today: Face Your Botanical Nightmares in Co-op](/assets/images/perennial-order-launches-today-face-your-botanical-nightmares-in-co-op.jpg)
Perennial Order® Launches Today: Face Your Botanical Nightmares in Co-op
Perennial Order®, the highly anticipated plant horror boss rush game, is now available digitally on Steam, EPIC, PlayStation®5, and Xbox Series X|S for $19
ReadWelcome to "It's a Gaming World", your number 1 source of gaming and video game industry news and previews.