Lurkit Launches 'Paid Missions': Transforming Influencer Marketing with Performance-Based Transactions

Gaming Staff • May 13, 2024

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Lurkit, a Swedish gaming tech company, has launched 'Paid Missions', an innovative solution in the influencer marketing sector. This new product enables performance-based transactions on a per-view, per-hours-watched, and soon, on a pay-per-click basis. By shifting from traditional engagement metrics to actionable insights, 'Paid Missions' aligns influencer marketing with performance marketing principles, allowing marketers to effectively allocate budgets and link influencer activities to tangible business outcomes.

Historically, influencer marketing in the gaming industry focused on engagement metrics like likes, comments, and shares, which are less effective in demonstrating direct impact on sales or user acquisition. 'Paid Missions' addresses this issue by monetizing specific actions, thereby ensuring that investment in influencer marketing translates into measurable consumer actions.

'Paid Missions' allows digital marketers to manage influencer campaigns with precision, fostering deeper and more results-oriented relationships between brands and influencers. The tool also integrates digital marketers more deeply into direct marketing efforts, transforming influencer marketing from a nebulous investment into a cornerstone of digital marketing strategies in gaming.

'Paid Missions' is not only for gaming studios and publishers but also for non-endemic brands and media agencies seeking tangible outcomes. The platform integrates prospecting of influencers, contracting, approval flows, and payments in one place, with media purchases done on Lurkit's platform. A 'Creator Program' subscription is required for brands to use 'Paid Missions'.

Lurkit's 'Paid Missions' is expected to set new standards in the marketing industry, transforming influencer marketing from a nebulous investment into a cornerstone of digital marketing strategies in gaming.

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