Liftoff Secures Investment from General Atlantic, Backed by Blackstone
Gaming Staff • May 5, 2025
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Liftoff, a leading AI-enabled end-to-end platform for mobile app growth, has announced that private equity funds managed by Blackstone will sell a minority stake in the company to General Atlantic, a leading global investor. Blackstone will continue to be the majority shareholder. Liftoff, formed from the merger of Liftoff and Vungle in 2021, has experienced rapid growth under CEO Jeremy Bondy and the current management team. General Atlantic is known for investing in disruptive consumer technology businesses and will support Liftoff's next phase of growth, including scaling its proprietary Cortex AI platform and strategic M&A. The transaction is subject to regulatory approvals and is expected to close in mid-2025.
Liftoff, founded in 2012, uses machine learning to provide marketing, monetization, and creative solutions for mobile businesses. General Atlantic, established in 1980, has a long history of partnering with visionary founders and investors to build dynamic businesses and create long-term value. Blackstone, a global leader in private equity, is committed to helping businesses realize their full potential.
This partnership between Liftoff, Blackstone, and General Atlantic will further strengthen Liftoff's position in the mobile app growth market, enabling it to continue providing innovative solutions to mobile businesses worldwide.
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