Hello Kitty Friends Match Launches Worldwide with Exclusive Rewards
Gaming Staff • May 16, 2025
Mobile Gaming Free To Play Indie Game
LINE Games, a South Korean game developer and publisher, has announced the global launch of its new mobile match-3 puzzle game, Hello Kitty Friends Match. The game is now available for download worldwide via Google Play and the App Store. The game features beloved Sanrio characters such as Hello Kitty, My Melody, Kuromi, Cinnamoroll, and Pompompurin, who embark on a magical journey to restore Dreamland by collecting the power of stars.
Hello Kitty Friends Match is designed in accordance with Sanrio's visual guidelines and offers cozy, heartwarming graphics. The game is played in landscape mode and offers intuitive gameplay with larger puzzle icons, making it easy and comfortable to enjoy. The game also features whimsical puzzle mechanics and storytelling elements driven by adventure. Players can collect and grow over 10 Sanrio characters and unlock more than 100 themed costumes to customize their gameplay experience.
To celebrate the grand launch, LINE Games is giving away special in-game rewards to all users who log in, including the exclusive S-grade costume Cupid Hello Kitty. The game was soft-launched in the Philippines and Canada, and the global launch is scheduled for H1. The game is the first release of the year from LINE Games and is developed by Super Awesome, an affiliated studio of LINE Games.
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