gamescom latam 2024: Driving Global Expansion, Environmental Action, and Children's Well-being in Gaming

Gaming Staff • June 28, 2024

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gamescom latam, the Latin American edition of the world's largest gaming event, took place in São Paulo, Brazil, from June 26 to 30, 2024. The event featured a diverse program covering various topics, including the social impact of games, global expansion strategies, and the role of games in environmental protection.

The Brazil Games Project, an export and internationalization program by Abragames in partnership with ApexBrasil, was a significant focus during the event. The panel discussed the project's progress, achievements, and future expectations, aiming to bring the excellence of Brazilian games to the global market.

Lisa Pak from UNEP - Playing for the Planet discussed how games can be a powerful tool for environmental protection and presented practical and accessible actions to minimize the negative effects of screen time. The panel emphasized the importance of creating games that are fun, healthy, and educational, balancing entertainment and well-being.

The event also featured a panel on children's screen consumption and ethical digital game development, highlighting the need to minimize the negative effects of screen time and promote children's well-being.

gamescom latam also discussed Brazil's significant growth in the game development industry and the government's initiatives to strengthen the national games ecosystem. The panel discussed the challenges and opportunities of promoting the Brazilian market abroad and getting tourists interested in visiting Brazil based on their access to the Brazilian audiovisual segment.

gamescom latam is organized by Koelnmesse, Omelete Company, BIG Festival, and licensed by game – the German Games Industry Association. The event aims to bring the best and most up-to-date content from the gaming universe, with a program full of attractions, lectures, competitions, and much more.

gamescom latam is part of Koelnmesse's international expansion strategy, which includes gamescom asia in Singapore and Koelnmesse Brasil in São Paulo, dedicated to promoting and organizing world-class trade fairs and events in Brazil.

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