Experience New Eridu in London: HoYoverse's Immersive Zenless Zone Zero Event

Gaming Staff • August 26, 2024

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HoYoverse, a global interactive entertainment brand, recently hosted an engaging event in London called "Roaming New Eridu" to bring the urban fantasy ARPG Zenless Zone Zero to life. From August 8 to 14, Shoreditch's trendy art district was transformed into a miniature New Eridu, featuring an iconic noodle shop, coffee shop, and various interactive activities along the streetscape.

Visitors, known as Proxies, were welcomed by the Bangboo Butler and immersed in the enchanting world of New Eridu. They enjoyed Waterfall Soup Special noodles, Tin Master’s special coffee, and unique Bangboo Cold Brew, while exploring curated record stores, immersive gameboxes, and video shops.

The event offered more than sightseeing, with onsite challenges, lucky draws, puzzles, and cosplayers portraying beloved characters. "Roaming New Eridu" successfully brought the vibrancy, unique aesthetics, joy, and excitement of Zenless Zone Zero to its thriving community.

Zenless Zone Zero is HoYoverse's newly released ARPG, where contemporary civilization has been destroyed by "Hollows". Players, as Proxies, explore Hollows, combat enemies, complete commissions, and uncover New Eridu's mysteries.

HoYoverse is dedicated to providing immersive virtual world experiences and engaging a global community through popular games like Genshin Impact, Honkai: Star Rail, Honkai Impact 3rd, Tears of Themis, and Zenless Zone Zero. They focus on cutting-edge game development technologies and plan to expand their content production, technology research, and publishing duties worldwide.

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